Wholesale
Crate vs Shopify B2B
Customer-specific pricing without the Plus price tag.
Keep your Square, Clover or Shopify catalog and give every wholesale customer their agreed prices. Crate includes unlimited price lists from $50/month. You do not need a Shopify store, and you do not need an enterprise plan to price by customer.
Written by Crate. Reviewed September 19, 2026. Based on our product and the providers' published information, not a hands-on test of their services.
Why choose Crate
Choose Crate when you need flexible wholesale pricing without moving your business into Shopify. Your existing products become the starting point; wholesale price lists and customer accounts sit alongside them.
When Shopify B2B may fit better
Shopify B2B can make sense when your retail store already runs on Shopify and three B2B market catalogs cover your needs. Plus also includes broader enterprise commerce capabilities.
Compare the details.
Compare the workflows, limits and costs that matter to your business.
What both offer: Both offer a wholesale customer portal, payment terms and repeat ordering. The differences below concern pricing flexibility and the platform you need to run it.
| Topic | Crate | Shopify B2B |
|---|---|---|
| Cost of customer-specific pricing | Included in Wholesale Starter at $50/month. | Direct company catalog assignments require Plus, starting at $2,300/month on a 3-year term, or $2,500 on a 1-year term. Source 1Source 2 |
| Price lists for different buyers | Unlimited price lists on every wholesale plan, applied to your connected catalog. | Basic, Grow and Advanced allow 3 active B2B market catalogs; Plus allows unlimited market catalogs. Source |
| Using your existing catalog | Use your existing Square, Clover or Shopify products. No Shopify store or manual product-list rebuild required. | Uses your Shopify catalog. Connecting external systems is possible through third-party or custom integrations. Source |
USD subscription prices reviewed September 19, 2026. Payment processing and purchased shipping labels are separate. Crate Wholesale pricing.
Where Crate makes the difference.
Give one cafe a different price from another. Crate includes customer-specific prices and unlimited price lists from $50/month. In Shopify, assigning a price list directly to an individual business requires Plus, starting at $2,300/month on a three-year contract. If you only need a few shared price lists for groups of buyers, a lower Shopify plan may be enough.
Check it against your business.
- Can I use the products I already maintain in my POS or online store?
- What will I pay for my buyer count and required features?
- Can each customer get their agreed prices without a higher-tier plan?
- Which product changes sync, and which wholesale settings do I manage separately?
How Crate connects
Keep the catalog you already maintain.
Your products are already in Square, Clover or Shopify. Connect that catalog to Crate instead of manually creating a second product list. Manage wholesale visibility, unlimited price lists and customer-specific prices in Crate while keeping your existing POS or online store.
- Square
- Bring in the Square catalog. Use Square invoices and linked payment updates when Square is selected for invoicing.
- Clover
- Bring in Clover products and inventory. Use Crate or another supported invoice system; Clover invoice and payment sync are not part of this connection.
- Shopify
- Bring in the Shopify catalog. Use draft-order invoice checkout and linked payment updates when Shopify is selected for invoicing.
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Sources and approach
This comparison is published by Crate. Buyer-fit recommendations are our assessment. We link to official product and pricing pages so you can check the details. An unverified capability is not treated as an unavailable one. Product names identify the services being compared; no affiliation or endorsement is implied.