Wholesale prices for some Shopify customers: catalogs, apps or a portal

What Shopify catalogs do

If one or two shared wholesale lists cover every buyer and your buyers are happy as B2B companies, catalogs on your current plan may be enough. The trouble starts with the fourth list, or the first customer with a deal of their own. Moving lists you already have? A catalog CSV export carries fixed prices only, not percent adjustments (Shopify help), so see what to note before you switch from Shopify B2B.

Volume price breaks on Shopify

• 01Up to 10 price breaks per product, applied to each variant (Shopify help).
• 02Each variant must reach the break on its own. Mixing variants does not count toward it.
• 03Once a product has volume pricing its price is fixed, so the catalog's percent adjustment no longer applies to it.
• 04Break quantities must sit above the minimum order quantity and be multiples of the increment.

The variant rule is the one sellers hit. In November 2026 a seller described a 6-unit break on a candle that comes in three scents: a buyer orders 2 of each, and "the 6-unit break never applies".

Wholesale pricing apps, and what they cost

Most Shopify wholesale apps price by customer tag or price group inside your store theme. Prices below are from each App Store listing.

An app keeps everything in one store, which suits sellers who want wholesale buyers on the same storefront. The trade-off is that the app runs inside your theme and checkout, and some plans cap your orders.

Leaving one of these apps? See the switch guides for Wholesale Gorilla and SparkLayer. On Bold Custom Pricing (Essential $29, Standard $69, Complete $129 a month; Shopify App Store, read November 11, 2026), Bold says CSV price export is on Complete only, so export your prices before you switch from Bold, or see Crate vs Bold Custom Pricing for terms, minimums and phone orders. Wholesale Helper's Wholesale Pricing Discount B2B, a different app from GoodApps', is no longer listed on the Shopify App Store; here is how to move off it.

Wholesale prices with Crate on your Shopify products

Crate is a wholesale ordering portal that connects to Shopify. It imports your products into a separate portal where each buyer signs in and sees their own prices. Your Shopify store, theme and checkout stay as they are.

• 01Unlimited price lists. Create lists such as Cafe or Distributor, each with a percent off retail, exact prices for specific sizes, or both, plus percent off a whole product type. Put each buyer on one. No cap on any plan.
• 02A price for one customer. Set a fixed price or a percent off for one buyer on any size. It always wins over lists and quantity breaks.
• 03Quantity breaks that can count the whole order. Set as many breaks as you need. Weight-based price sheets count the total weight on the sheet, so a buyer can mix sizes to reach a break; count-based sheets count each item. The buyer gets the better of their list price and the break, never both stacked.
• 04Products only some buyers see. Show a private-label product to the buyers you choose and keep it out of everyone else's catalog.
• 05Retail never sees it. Prices sit behind each buyer's login. You can let visitors browse with a Sign in for pricing note, and new applications wait for your approval.
• 06Your Shopify prices stay put. The Shopify price is the retail price in Crate, and nothing you price in Crate changes Shopify. Fixed wholesale prices survive every re-sync; percent prices follow your current Shopify price.
• 07No Shopify B2B or Plus. Crate works on any Shopify plan, from $50/month. Growth is $80/month for up to 50 active buyers.

Where it may still fit: Crate orders do not lower your Shopify stock, and Crate has no price list export yet, so you cannot email a PDF price sheet from it. If your buyers are already set up as Shopify B2B companies and three shared lists cover them, native catalogs on your current plan may be all you need.

For what Shopify B2B includes on each plan, read Shopify wholesale without Plus. To show some products only to certain buyers, see a catalog per wholesale customer. For case packs and order minimums, see Shopify wholesale minimum order. To keep those prices from logged-out visitors and approve each buyer first, read Shopify wholesale login. Selling on Square too? See Square wholesale pricing. Every pricing option is on the wholesale pricing page, and the app comparison is on Crate vs SparkLayer.

Setting it up

1. 01Connect Shopify from Integrations in Crate and choose which products are sold wholesale.
2. 02Create a price list for each kind of account and set its percent, product type discounts or exact prices.
3. 03Add quantity breaks where larger orders earn a lower price, and a buyer's own price where a deal calls for it.
4. 04Invite your buyers. Each signs in and sees their own prices on your Shopify products.

Questions

Can I show wholesale prices to some Shopify customers without an app?

Yes, on Basic, Grow, Advanced or Plus. Put wholesale buyers in B2B companies, assign a catalog with a percent adjustment or fixed prices to their B2B market, and have them log in. Below Plus you get up to 3 active catalog assignments, and B2B is not available on the Starter or Retail plans.

Can I give one Shopify customer their own prices?

On Plus, by assigning a catalog directly to that company location. Below Plus, catalogs go to B2B markets, so a customer's own prices need a market of their own and use one of the 3 assignments. In Crate you set a price for one buyer on any size, on every plan.

Does a customer tag give wholesale prices in Shopify?

Not natively. Shopify tags label and segment customers; wholesale prices come from B2B catalogs. Most wholesale pricing apps work from tags, which is why they exist.

Can Shopify volume pricing count different sizes together?

No. Shopify allows up to 10 price breaks per product, but each variant must reach the break on its own. A seller asked in November 2026 for breaks that count the whole product. In Crate, weight-based price sheets count the total weight of the order, so buyers can mix sizes; count-based sheets count each item.

Why can't my Shopify B2B buyers see their discount, and why does a retail sale lower their price too?

A catalog's percent adjustment comes off the product's current price, and Shopify offers two compare-at settings for it: adjust the compare-at price by the same percent, or leave it blank unless you set a fixed price with its own compare-at. Neither keeps your retail price, so buyers see their price with no saving shown, and when you mark a product down for retail shoppers the catalog percent comes off the sale price. Sellers in the Shopify Community work around it with the retail price in a metafield and theme code, or with fixed catalog prices and compare-at prices loaded by CSV, which need upkeep as prices change. In Crate the product page shows your Shopify price struck through beside the buyer's price. Percent price lists in Crate also follow your current Shopify price, so for products you put on sale, give the list fixed prices per size; those stay put on every sync.

Will Crate change my Shopify prices?

No. Crate imports your Shopify products and uses the Shopify price as the retail price. Wholesale prices live in Crate behind each buyer's login, and nothing you price in Crate is written back to Shopify. Fixed wholesale prices stay as set when the catalog re-syncs; percent-off prices follow your current Shopify price.

How much does Crate cost?

Crate Wholesale starts at $50/month with unlimited price lists, customer prices and quantity breaks on every plan. Growth is $80/month for up to 50 active buyers, and Plus is $150/month for more than 50. It works on any Shopify plan.