Wholesale comparison
Crate vs Bold Custom Pricing
Customer prices plus the wholesale ordering, terms and invoicing Bold leaves out.
By the Crate teamUpdated
The short answer
- Bold Custom Pricing changes prices in your Shopify store and stops there: no net terms, no order minimums and no sign-up form without a second Bold app.
- Crate gives every account its own price in a branded wholesale portal, with terms, minimums and buyer approval from $50/month, and standing orders and invoicing on Growth at $80/month.
Why pick Crate
- Net terms on the account. Bold's help center says Custom Pricing has no built-in Net 30 payment feature. Crate keeps terms on each account, from prepaid and COD to Net 7 through Net 90, and on Growth at $80/month it sends the invoice when you confirm the order. Source
- Phone and email orders at the buyer's price. Bold's discounts only apply when the customer starts checkout, not to draft orders you create by hand, so Bold's workaround is a dummy tagged account. In Crate your team places the order for the customer from the dashboard and Crate prices it at that customer's prices. Source 1 Source 2
- Order minimums and case packs. Bold says Custom Pricing has no minimum or maximum quantity feature and points you to a theme developer. Crate sets a minimum order quantity and an order-in-multiples-of rule on each product. Source
- Sign-up, approval and private products built in. Bold has no registration form and hides products only through Bold Memberships, a separate app. Buyers apply from your Crate portal, see wholesale prices only after you approve them, and you can limit an account to selected products. Source 1 Source 2
- Every account its own price on every plan. Bold prices by customer tag: 1 group on Essential at $29, up to 10 on Standard at $69, unlimited on Complete at $129. Crate includes unlimited price lists and customer prices from $50/month. Source 1 Source 2
Where Bold Custom Pricing may still fit: if you only need tag-based prices or quantity breaks shown in your own Shopify store and Shopify POS, and buyers already pay at checkout.
What it costs at 10 and 50 accounts
| Accounts | Crate | Bold Custom Pricing |
|---|---|---|
| Up to 10 price groups | Starter: $50/month, with unlimited price lists, terms and minimums | Standard: $69/month for up to 10 customer groups, plus your Shopify plan. No net terms or minimums. |
| More than 10 price groups | Growth: $80/month for up to 50 active buyers, with standing orders and invoicing | Complete: $129/month for unlimited groups, CSV price import and export, and Shopify POS, plus your Shopify plan. |
Crate and Bold Custom Pricing, side by side
| Topic | Crate | Bold Custom Pricing |
|---|---|---|
| Pricing | Starter $50/month, Growth $80/month, Plus $150/month. | Essential $29/month, Standard $69, Complete $129, each with a 14-day trial, on top of your Shopify plan. Source |
| Price groups | Unlimited price lists and customer prices on every plan. | 1 customer group on Essential, up to 10 on Standard, unlimited on Complete, each set by a customer tag. Source 1 Source 2 |
| Where buyers order | A separate branded portal on your own domain. | Your Shopify store and checkout, with prices shown to tagged, logged-in customers. Source |
| Pay later | Terms on the account, from prepaid and COD to Net 7 through Net 90; Growth sends the invoice when you confirm the order. | No built-in Net 30 payment feature. Source |
| Order minimums | Minimum order quantity and order-in-multiples-of rules per product. | No minimum or maximum quantity feature; Bold points you to a theme developer. Source |
| Sign-up and approval | Buyers apply from your portal and see wholesale prices after you approve them. | No registration form unless you add Bold Memberships. Source |
| Orders you enter | Your team places orders for any customer at that customer's prices. | Discounts do not apply to draft orders you create by hand; Bold's workaround uses a dummy tagged account. Source 1 Source 2 |
Keep the catalog you already have
Crate brings in your Square, Clover or Shopify catalog, so there is no second product list. Invoice through Square, Shopify, QuickBooks Online or Crate.
Nice Coffee Roasters, a Shopify roaster in Los Angeles, runs wholesale on Crate. Read their story.
Already on Bold Custom Pricing? Read the step-by-step switch guide.
Questions
- How much does Bold Custom Pricing cost?
- Bold lists Essential at $29/month for one customer group, Standard at $69 for up to 10 groups and Complete at $129 for unlimited groups, CSV price import and export, and Shopify POS. Each plan has a 14-day trial and is billed on top of your Shopify plan.
- Does Bold Custom Pricing support net terms?
- Bold's help center says Custom Pricing does not have a built-in Net 30 payment feature. Crate keeps terms from Net 7 to Net 90 on each account, and Growth at $80/month sends the invoice when you confirm the order.
- Can I keep my Shopify catalog if I move from Bold to Crate?
- Yes. Connect Shopify and Crate syncs your products. On Complete, export your Detailed Pricing to CSV before you uninstall Bold so you keep a copy of your prices.
Sources
Published by Crate from Bold Custom Pricing's published information, not a hands-on test. No affiliation or endorsement is implied.
- Bold Custom Pricing on the Shopify App Store
- Bold: Custom Pricing overview and pricing
- Bold: Net 30 payment terms
- Bold: registration form
- Bold: restrict product visibility
- Bold: discounts on manually created orders
- Bold: minimum or maximum quantity
- Bold: wholesale prices on draft orders
Other comparisons
See Crate with your catalog
Connect Square, Shopify or Clover, set each account's prices and send buyers their login. Plans start at $50/month.
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