Wholesale field guide
Minimum order quantity for Shopify wholesale: case packs, multiples and order minimums
Wholesale buyers should order a full case, or at least a dozen, while retail shoppers still buy one. Here is what Shopify's quantity rules cover, where sellers still reach for apps, and how Crate enforces minimums on your Shopify catalog.
The short answer
- Shopify quantity rules (minimum, maximum, increment) are on Basic, Grow, Advanced and Plus, but only per variant and only for buyers in a B2B company with a catalog.
- There is no native dollar minimum per wholesale buyer and no minimum across sizes, so sellers add checkout rule apps.
- Crate sets a minimum and a case multiple per size on your Shopify products, plus a wholesale order minimum, from $50/month without Shopify B2B.
The problem: wholesale orders come in cases
A roaster ships 5 lb bags in cases of 4. A candle maker sells to shops in sixes. A snack brand wants a $300 first order. Retail shoppers on the same Shopify store buy one, so the rule has to apply to wholesale buyers only, and it has to stop a short order before it is placed.
It is one of the most asked wholesale questions in the Shopify Community. In October 2026 a seller asked how to set different minimum orders for wholesale customers vs everyone else, noting that Shopify's store-wide limit "doesn't cover a minimum that depends on who's buying." In April 2026 a brand that had used Faire for four years called a B2B order minimum "one huge missing feature".
What Shopify offers today
| Need | On Shopify | Source |
|---|---|---|
| Minimum, maximum or increment per item | Yes, on Basic, Grow, Advanced and Plus, set per variant in a B2B catalog. Not on Starter or Retail | Quantity rules, plans |
| A case across sizes (12 of any mix) | No. Rules count each variant on its own: customers "can't combine 5 gray hats and 5 blue hats" to meet an increment of 10 | Quantity rules |
| Minimums for retail shoppers too | No. Rules reach only buyers inside a B2B company with an assigned catalog | Shopify Community, October 2026 |
| Dollar minimum per wholesale buyer | Not in the B2B quantity rules. Sellers are pointed to checkout rule apps that check a tag or company | Shopify Community, October 2026 |
| Catalogs to hold the rules | Up to 3 active catalog assignments across B2B markets below Plus | Plans |
Shopify's quantity rules are a real improvement since B2B reached the lower plans in April 2026. If every wholesale buyer is set up as a company and your cases are per variant, they may be enough.
The workarounds, and where each breaks
| Workaround | How it works | The catch |
|---|---|---|
| Case variants | List "Case of 12" as its own variant or product | Buyers can only order whole packs, and each pack needs its own stock and price |
| Checkout rule apps | A cart validation app blocks checkout below a minimum, often by customer tag | One more monthly app on top of a pricing app. A tag-based rule can miss buyers who order through a company profile (Shopify Community) |
| Volume pricing tiers | Give a price break at 12, 24 and 36 | A discount, not a rule: in 2024 a seller testing a discount app with tiers at 12, 24 and 36 found the discount still applied in between (Shopify Community) |
| A note on the product | Write "minimum 12" in the description | Nothing stops a short order; you call the buyer and fix it |
Minimums and case packs with Crate on your Shopify catalog
Crate is a wholesale ordering portal that connects to Shopify. It imports your products into a separate portal where each wholesale buyer signs in, so the rules apply to wholesale buyers and your Shopify checkout stays as it is.
- A minimum per size. Set a minimum order quantity on each size of a product, such as at least 10 of the 12 oz bag. Buyers can order 10, 11 or 13.
- Case multiples. Set order in multiples of 6 and buyers order 6, 12 or 18. Set both and the first quantity is the smallest case at or above the minimum: a minimum of 10 in cases of 6 starts at 12.
- Buyers see the rule before they order. The product card shows it, such as Min order: 10 or Case of 6, and the plus and minus buttons step by the case.
- Short orders are stopped, not fixed by phone. Checkout will not place an order that breaks a rule, and the message names the product, the rule and the next quantity that works.
- A wholesale order minimum. Set a minimum order amount for every wholesale checkout, and if you sell by weight, a minimum order weight that you can switch off for pickup and your own delivery. Retail shoppers on Shopify never see it.
- No company setup or catalog cap. Rules live on the product in Crate, so they work without Shopify B2B companies or the 3-catalog limit.
- Priced for small wholesale. $50/month for up to 20 active buyers, $80/month for up to 50.
Where it may still fit: Crate's case rules are per size too. If you need 12 units across any mix of sizes, an order minimum in dollars or weight is the closest fit in Crate. If your buyers are already set up as Shopify B2B companies and per-variant rules cover your cases, native quantity rules on your current plan may be all you need.
For what Shopify B2B includes on each plan, read Shopify wholesale without Plus. For prices per buyer and volume breaks, see Shopify wholesale pricing. Selling on Square instead? See Square minimum order quantity. The buyer side is on the wholesale portal page. Moving the retailers you brought yourself off Faire? Read how to switch from Faire.
Free shipping over a higher amount for wholesale buyers
The order minimum has a twin question: retail shoppers get free shipping over $50, and wholesale buyers should only get it over $250, or on 3 or more items. In February 2026 a seller with a wholesale pricing app asked for exactly that split and found the attempts broke down "because of guest customers". In September 2026 a seller wanted free shipping for B2B buyers on 3 or more products, and another asked to set B2B shipping rates apart from D2C without duplicate products or an app.
| Need | On Shopify | In Crate |
|---|---|---|
| Free shipping over an amount | A free shipping discount with a minimum purchase amount, which counts product prices only (Shopify help) | A flat wholesale rate that drops to free over the amount you set, on the subtotal after discounts |
| Keep it to wholesale buyers | Eligibility by market: pick the B2B market. A discount open to all customers reaches B2B and retail alike (Shopify changelog, June 2026) | Only wholesale portal orders use it. Your Shopify retail shipping is not touched |
| Wholesale buyers who are not B2B companies | Not in a B2B market, so sellers try tags, segments or apps (Shopify Community) | Every buyer signs in to the portal, so no company setup is needed |
| Show buyers how close they are | Depends on your theme or a cart app | The cart and checkout show Free over $250, add $40 more |
| Free shipping for one account | A discount for specific customers | A Free shipping switch on the customer: every new order from them ships free |
If you price shipping by destination instead of one flat rate, each shipping zone in Crate can carry its own free shipping amount. Like the order minimum, these rules apply to wholesale buyers only.
Where it may still fit: If every wholesale buyer is already a Shopify B2B company assigned to a B2B market, and B2B discounts are on for your store, a free shipping discount limited to that market may be all you need on your current plan.
Local delivery for wholesale buyers, without draft orders
Many wholesale sellers deliver to nearby cafes and shops in their own van. On Shopify, that choice disappears at a B2B checkout. Shopify's B2B considerations page lists local delivery and pickup points as incompatible with B2B, says pickup in store is off by default, and offers local delivery only on B2B draft orders created in the admin. In October 2026 a seller whose B2B customers log in and order themselves asked "Any hope for B2B local delivery soon?" and set the draft order route aside because it only works for orders the seller builds. In August 2026 a seller with designated delivery zones for wholesale accounts found carrier rates still showing at B2B checkout next to the flat-rate fleet delivery they wanted buyers to use.
| Need | On Shopify | In Crate |
|---|---|---|
| Buyer picks local delivery at checkout | Not at a B2B checkout; local delivery is on admin-created draft orders only (Shopify help) | A Delivered by us option at portal checkout, under your own name for it, with one price and an optional note |
| Only some accounts get it | Replies point to a flat rate named for local delivery plus a delivery customization or custom function that reads the buyer's company (Shopify Community) | Offer it to every wholesale buyer, or switch it on for the customers you deliver to |
| Hide carrier rates from those buyers | Shipping profiles alone do not filter by buyer type, so a function is suggested (Shopify Community) | Your delivery is listed next to your normal wholesale shipping, so the buyer chooses; retail shipping on Shopify is not touched |
| A delivery date | Native local delivery is not offered at B2B checkout | Buyers who pick your delivery can ask for a date, never sooner than your delivery lead time |
A customer on free shipping gets your delivery free too, and editing an order later keeps the delivery price it was placed with.
Where it may still fit: Crate does not limit your delivery by address or postcode; you decide which customers see it. If you build most wholesale orders yourself as draft orders, Shopify's local delivery on draft orders may already cover you.
Setting it up
- 01Connect Shopify from Integrations in Crate and choose which products are sold wholesale.
- 02Open a product and set the minimum and the order-in-multiples for each size that needs one.
- 03In Settings, add a minimum order amount, and a minimum order weight if you sell by weight.
- 04In shipping settings, set a flat wholesale rate and the order amount where shipping becomes free, if you offer it.
- 05If you deliver yourself, turn on Delivered by us, set its price, and choose which customers can pick it.
- 06Invite your buyers. They see each rule on the product and cannot check out below it.
Questions
- Can I set a minimum order quantity on Shopify without Plus?
- Yes, for B2B buyers. Shopify quantity rules (minimum, maximum and increment) are on Basic, Grow, Advanced and Plus, set per variant in a B2B catalog. Shopify B2B is not available on the Starter or Retail plans.
- Can Shopify require 12 units across all sizes of a product?
- Not with native quantity rules. They count each variant on its own, and Shopify's help says customers cannot combine 5 gray hats and 5 blue hats to meet an increment of 10. Sellers in the Shopify Community use a cart validation app or function for a mixed minimum.
- How do I set a minimum order amount only for wholesale customers on Shopify?
- Shopify quantity rules are per variant, not a dollar amount per company. Sellers asking in 2026 were pointed to checkout rule apps that check a customer tag or company. In Crate, the order minimum applies to every wholesale checkout and never to your retail store.
- How do I give wholesale customers free shipping over a higher amount than retail on Shopify?
- Create a free shipping discount with a minimum purchase amount, then under Eligibility choose Markets and pick your B2B market, so it reaches only buyers inside a B2B company. A second free shipping discount for retail covers everyone else. Shopify says the minimum counts product prices only. Shopify's June 23, 2026 changelog says B2B discounts are on by default for new B2B stores and for existing ones with no active or scheduled discounts; a store that already ran discounts may need to ask Shopify Support. Wholesale buyers who are only tagged customers, not B2B companies, are not in a B2B market, which is where sellers in the Shopify Community get stuck.
- Can Crate give wholesale buyers free shipping over a set amount?
- Yes. In Crate's shipping settings, set a flat wholesale rate and a free shipping amount. It applies only to wholesale orders in the portal, on the order subtotal after discounts, and the cart tells the buyer how much more to add. You can also switch on free shipping for one customer, so every new order from them ships free. Your retail free shipping on Shopify stays as it is.
- Can Shopify B2B customers choose local delivery at checkout?
- Not at a B2B checkout. Shopify's B2B considerations page lists local delivery and pickup points as incompatible with B2B, and turns pickup in store off by default. Local delivery and pickup in store are available on B2B draft orders created in your Shopify admin, so the order is built by you, not placed by the buyer. Sellers in the Shopify Community work around it with a flat rate named for local delivery plus a delivery customization or a custom function that hides the carrier rates for company buyers.
- Can wholesale buyers pick our own delivery in Crate?
- Yes. Turn on Delivered by us (you can rename it), set one price and an optional note, and offer it to every wholesale buyer or only the customers you choose. It sits next to your normal shipping options at checkout, buyers can ask for a delivery date with it, and customers on free shipping get it free. Your Shopify retail checkout is not changed.
- Do Crate minimums change my Shopify products?
- No. Crate imports your Shopify products and sets minimums and case multiples in Crate, per size. They stay in place when Crate syncs your catalog again, and your Shopify store and checkout are unchanged.
- Do I need a Shopify B2B plan to use Crate?
- No. Crate runs its own wholesale portal with buyer logins, so it does not depend on Shopify B2B companies or catalogs.
- How much does Crate cost?
- Crate Wholesale starts at $50/month for up to 20 active buyers, with minimums, case multiples and order minimums included. Growth is $80/month for up to 50 active buyers. Plus is $150/month for more than 50.
Sources
- 1. Shopify Help Center: Quantity rules and volume pricing
- 2. Shopify Help Center: B2B features by plan
- 3. Shopify Community: How do you set different minimum orders for wholesale customers vs everyone else?
- 4. Shopify Community: Missing minimum order for B2B
- 5. Shopify Community: Quantity rules that reach retail customers, not just B2B catalogs
- 6. Shopify Community: Case quantity discount
- 7. Shopify Help Center: Free shipping discounts
- 8. Shopify Changelog: B2B discounts are now available by default on new stores (June 23, 2026)
- 9. Shopify Community: Free shipping +50 EUR carries over B2B customers
- 10. Shopify Community: B2B Discounts
- 11. Shopify Community: B2B & D2C Shipping
- 12. Shopify Help Center: Considerations for B2B (incompatible features)
- 13. Shopify Community: Any hope for B2B local delivery soon?
- 14. Shopify Community: Shopify B2B shipping profiles and markets, separating B2B and D2C shipping options
Shopify sources reviewed November 10, 2026; shipping sources November 13, 2026; delivery sources November 14, 2026. Shopify changes its products, so check its help center for the latest.
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