Wholesale reorder reminders: catch quiet accounts before they are gone

What a good reorder reminder does

1. 01Uses each account's own rhythm. Weekly cafes and monthly shops should not share one 30-day rule.
2. 02Tells you first. A list of late accounts lets you call the ones that matter instead of only sending an email.
3. 03Sends the buyer one reminder per quiet spell, then stops. No drip of five emails to someone who left for good.
4. 04Skips buyers who do not need it: anyone on a standing order, closed accounts and customers who asked for no emails.
5. 05Makes the reorder one click, with the last order in the cart at the buyer's own prices, ready to change.

What each tool offers

Sources: Shopify win back, Flow segments, internal email, B2B limits and B2B reorder; Square email marketing and recurring invoices; Pepper winback and alerts; Wholesale Gorilla; Candid; Orderspace. "Not found" means we did not find it on the pages listed below.

How Crate does it

Crate is a wholesale ordering portal that works with Square, Shopify or on its own. Reorder reminders come in two parts, and both are included on every plan.

• 01Late accounts on your dashboard. Once a customer has two or more orders, Crate learns their usual gap. When their last order is older than one and a half times that gap, they appear on your dashboard home with how many days overdue they are. Hide one you have already called, and they stay hidden until they order again.
• 02An optional email to the buyer. Pick a number of days, from 7 to 90 in settings. When a customer goes that long without ordering, Crate sends one email titled Time to reorder?, listing their last order and a Reorder button.
• 03One click back to the cart. The button opens their last order in your portal at their own prices. They change what they need and place it. If they are signed out, they land back on it after signing in.
• 04No nagging. One reminder per quiet spell. It stops if they order, skips anyone on a standing order, customers you have set not to get emails and closed accounts, and it never emails accounts that were already quiet when you switched it on.
• 05Then make it automatic. For regular buyers, standing orders on Growth at $80/month repeat the order weekly, every 14 days or every 28 days, and buyers can change, skip or pause them.

Which to use

Where it may still fit: If you are a food distributor with sales reps and an ERP, Pepper may still fit: its win-back and churn alerts are built for rep-led selling, though it does not publish prices.

Pick Crate when you want the reminder and the reorder in the same place: your wholesale portal, each buyer's prices, their last order one click away, and a published price from $50/month. It runs next to Square or Shopify, so your retail setup stays as it is. See how buyers reorder in the wholesale portal, how standing orders work, or compare tools in wholesale ordering software.

Questions

How do I know when a wholesale account has stopped ordering?

Compare each account with its own rhythm, not with one number for everyone. A cafe that orders every week is late after 10 days; a shop that orders every six weeks is not. Crate does this for you: once a customer has two or more orders, its dashboard home lists the ones whose last order is older than one and a half times their usual gap, with how many days overdue they are.

Should a reorder reminder go to every customer after 30 days?

No. A reminder that fires for buyers on a standing order, buyers who ordered yesterday by phone, or accounts you have closed annoys the customers you most want to keep. Send one reminder per quiet spell, stop it the moment they order, and skip anyone on a recurring order.

Can Shopify send wholesale reorder reminders?

Shopify Messaging has a Win back customers automation that emails customers a set time after their last order, and Shopify Flow can email your staff. Neither is specific to B2B, and B2B buyers cannot use subscriptions, so there is no recurring wholesale order in Shopify itself. Buyers can duplicate a past order to reorder.

Can Square remind wholesale customers to reorder?

Square email marketing, on Square Plus and Premium, has a lapsed customers group that preset automatic campaigns can target. Square Invoices can also send recurring invoices. Neither gives the buyer a wholesale cart with their prices and last order ready to place.

What does the Crate reorder reminder email say?

It is titled Time to reorder?, lists up to five items from the customer's last order and has one Reorder button. The button opens that order again in their portal at their own prices, so they can change anything before placing it. It is sent in the customer's language.

Will Crate email customers who were already quiet when I switch it on?

No. Reminders only go to customers whose quiet spell passes your chosen number of days after you switch reminders on, so turning it on never sends a burst of emails to old accounts.

What does it cost?

Reorder reminders are included in Crate Wholesale, which starts at $50/month. Standing orders, which remove the need for a reminder for regular buyers, are on Growth at $80/month.