Faire Direct or your own wholesale site: where to send the retailers you bring

What Faire Direct costs per order

Faire waives the commission on qualified Faire Direct orders, and a retailer whose first order came through your Faire Direct tools pays 0% on all of their orders. Every order still pays the payment processing fee, set by how fast you want to be paid (Faire brand terms, section 9).

Card is where Faire Direct wins: Faire's 60-day fee is lower than a standard card fee. Bank payment is where your own site wins, and the gap grows with the order, because the ACH fees are capped. On Faire, the fee also pays for something real: Faire pays you on its schedule and carries the risk if the retailer pays late or never pays (Faire). On your own site, you carry it.

One more cost is easy to miss. If your brand is an Insider Partner, you pay the free shipping on eligible 0% Faire Direct orders from retailers with an Insider membership, when estimated shipping is under 13% of the order value. Brands that joined Faire after November 2024 were enrolled automatically, and Faire says it no longer funds that shipping (Faire). Check your Insider Partnership page before you count on the fee table alone.

What changed in Faire Direct in 2026

• 01No Faire Direct link needed for leads. For first orders on or after November 2, 2026, a retailer you were actively in touch with in the 12 months before their first order can qualify for 0%, and your outreach no longer has to include the link. Call logs, business cards, trade show badges and booth photos count as proof. Faire Direct commission policy
• 02A customer list upload is not enough. Uploading a retailer to your Faire customer list alone does not qualify them. Retailers you sold to directly in the last 4 years qualify with invoices. Claims made after an order is paid out are only reimbursed if the order was placed in the last 30 days. Faire
• 03Insider shipping moved to the brand. On Faire Direct orders from Insider retailers, Insider Partners now pay the free shipping. Faire
• 04New brand terms. Faire's US and Canada brand terms took effect September 15, 2026. Commission (15% plus a $10 new customer fee on a marketplace first order, 15% on reorders) and the payment fees are unchanged. Faire brand terms

Read this clause before you send the link

Section 11 of Faire's brand terms, No Circumvention, reads: "Once an order has been placed through your Shop Page by a Retailer, you agree that you will fulfill all orders placed by such Retailer through the Services. You further agree to not influence Retailers to transact offline outside of the Services in any manner, or otherwise circumvent Faire's process in order to transact orders with Retailers who were introduced to you through the Services" (Faire brand terms).

The second sentence is about retailers Faire introduced. How the first applies to a retailer you brought through Faire Direct and later want to invite to your own site is not spelled out, so ask Faire before you send a long-time account your Faire Direct link. Section 7 matters too: your Faire prices must be consistent with your other wholesale and retail channels, and Faire may audit them. This is not legal advice.

Your customer list stays reachable: Faire lets you export it from the Customers page, and says it never shares your retailers' contact details or contacts your customers without permission (Faire).

Which retailers go where

Where Faire Direct may still fit: if most of your accounts want 60-day terms and you would rather Faire carry the credit risk than chase invoices yourself. Many brands use Faire for discovery and their own site for the accounts they bring.

Your own wholesale site with Crate

Crate gives you a branded wholesale portal for the retailers you bring, on your own domain, with your Square, Shopify or Clover catalog. Why brands pick it for their own accounts:

• 01No commission, ever. A flat monthly plan, so a growing account never costs a growing percentage.
• 02Each account gets its own price. Price lists, a price for one customer, and quantity breaks.
• 03Your terms, your call. Prepaid, due on receipt, COD, or Net 7 to Net 90 per account. You decide who gets credit and you collect it.
• 04Invoices that cost less on large orders. Paid by ACH on a Crate invoice, Stripe's fee and Crate's fee are each capped at $5. You can also send invoices through Square, Shopify or QuickBooks Online.
• 05Repeat orders without chasing. Buyers repeat any past order, and on Growth they set, skip and pause weekly, 14-day or 28-day standing orders.
• 06Bring your list in a file. Upload your retailers as a spreadsheet with a business name and email for each, then send them their login. New stores that apply wait for your approval.

Plans start at $50/month. Growth at $80/month adds Crate invoicing, payment collection and standing orders. For the full side by side, see Crate vs Faire, and for the move itself, how to switch the retailers you brought from Faire.

Questions

Is Faire Direct really free?

No. Faire Direct removes the 15% commission, but every order still pays Faire's payment processing fee: 1.9% plus $0.30 with 60-day payout, 2.4% plus $0.30 with 30-day payout, or 3.5% plus $0.30 next day. If your brand is an Insider Partner, you also pay the free shipping on eligible Faire Direct orders from Insider retailers.

Do I still pay 0% when a Faire Direct retailer reorders?

Yes. Faire says that if a retailer places their first order with you through your Faire Direct tools, you won't pay commission on any of their orders. Faire can audit and revoke a 0% approval, for example for fraud, error or a breach of its terms.

What changed in Faire Direct on November 2, 2026?

For retailers whose first order is on or after November 2, 2026, your outreach no longer has to include your Faire Direct link. A retailer you were actively in touch with in the 12 months before their first order can qualify for 0% commission, and Faire accepts call logs, business cards, trade show badges or booth photos as proof. Uploading a retailer to your customer list alone still does not qualify.

Can a retailer I already sold to get 0% on Faire?

Yes, if they ordered from you directly before ordering on Faire, within the last 4 years. Faire asks for invoices as proof and says invoices are the only documentation it accepts for past customers.

If I send my own retailer to Faire Direct, can I move them back to my site later?

Read section 11 of Faire's brand terms first. It says that once a retailer orders through your Faire shop page, you will fulfill all orders that retailer places through Faire, and that you will not steer retailers Faire introduced to you to order outside Faire. How that applies to a retailer you brought is for Faire to answer, so ask before you send the link. This is not legal advice.

Does Faire Direct let me give one store a better price?

Not easily. Faire's brand terms say your Faire prices must be consistent with your other wholesale and retail channels, and Faire may audit them. Its price guidelines say wholesale prices must match your other wholesale channels. If you give accounts their own prices, keep those accounts on your own site.

What does Crate cost compared with Faire Direct?

Crate Wholesale starts at $50/month. Growth at $80/month adds Crate invoicing, payment collection and standing orders. There is no commission. On a Crate invoice paid by ACH, Stripe's standard 0.8% and Crate's 0.5% are each capped at $5, so a large order costs at most $10 in fees. Card payments cost more than Faire Direct's 60-day fee.